Beauty Launches

Ulta Beauty & Uber Eats Expand Beauty Access

Over 1,500 Ulta Beauty stores join Uber Eats, expanding on-demand access to must-have beauty, wellness, and self-care essentials.

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By: Rachel Klemovitch

Assistant Editor

Uber Technologies, Inc. and Ulta Beauty announced the addition of over 1,500 Ulta Beauty stores to the Uber Eats marketplace. 

Just in time for Mother’s Day, customers across the U.S. can now shop an expansive assortment of beauty and wellness products, including makeup, skincare, haircare, fragrance, tools & devices, and more. 

Jodi Williams, Vice President of eCommerce at Ulta Beauty, commented,

“At Ulta Beauty, we’re focused on creating seamless, flexible ways for our guests to discover and shop the brands they love – whenever and wherever they need them. Partnering with Uber Eats allows us to extend our omnichannel experience, bringing our differentiated assortment of beauty and wellness products directly to our guests’ doors with speed and convenience – whether they’re planning ahead or need something in the moment.”

The partnership reflects Uber Eats’ continued momentum in expanding beyond food delivery into everyday retail categories. 

Hashim Amin, Head of Grocery and Retail for Uber in North America, said, 

“Consumers today are looking for both variety and flexibility when it comes to shopping for beauty products. Our partnership with Ulta Beauty makes it easier for customers to discover and shop a wide range of beauty products, all delivered directly to their door.”

By adding Ulta Beauty’s nationwide footprint, Uber Eats is further strengthening its marketplace with greater selection and accessibility for customers across the country.

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Photo: Shutterstock/ Ken Wolter

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